Chief Evangelist with Ethan Beute
Chief Evangelist explores a unique and uniquely powerful role and the movement behind it. Learn what evangelism work involves, what success looks like, which markets and companies need an evangelist most, and who’s a good candidate for the Chief Evangelist position.
Where does it overlap with and diverge from thought leadership, community building, category design, and traditional sales and marketing? Why focus on a problem, not a product? Why does innovation demand evangelism?
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Recent Episodes
47
Feb. 28, 2024
047 Matt Coats (SchoolMint) on Driving Innovation and Revenue As Chief Evangelist
Watch or listen to this week's episode on driving innovation and revenue through evangelism! Matt Coats, Chief Evangelist at SchoolMint, shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team. Watch or listen for insights into the role of a Chief Evangelist, the need to turn the voice of the customer into new customer value, and strategies for preparing the marke
46
Feb. 15, 2024
046 John Kindervag (Illumio) on Making Zero Trust a Movement
Creator of the Zero Trust model of cybersecurity, John Kindervag serves as Chief Evangelist at Illumio. He joins host Ethan Beute to share insights from his journey turning a new idea into a global movement. More than a dozen years ago as a Forrester analyst, he turned primary research into a new model of information security. Rather than a perimeter-based approach, a segmented approach that assumes zero trust is more effective. An affront to the status quo at the time, Zero Trust is now a globa
45
Jan. 24, 2024
045 Brian Robison (Corellium) on Technical Evangelism for Bigger Impact
Listen in on a conversation on the relationships between sales, technical marketing, product marketing, and evangelism. Join Brian Robison, Chief Evangelist and Vice President of Product Marketing at Corellium. To that role, Brian brings experience in marketing and evangelizing hardware and software solutions with Blackberry Cylance, Citrix, McAfee, and Tripwire. The theme throughout his career: making a bigger impact inspired by the belief in the solution and its importance to people’s lives. T
44
Jan. 11, 2024
044 Kelly Ryan Bailey on Skills as Your Currency
Join Kelly Ryan Bailey, CEO and Global Skills Evangelist at Skills Baby, as she explains the dynamic role of an evangelist with host Ethan Beute. The focus is on innovation, transformative work, and storytelling - all fueled by an authentic passion. Learn why and how Kelly developed an open-source vocabulary around skills in service of all stakeholders in the labor market, why someone referred to her as a “one-woman SWAT team” in an evangelist role, which other names an evangelist might go by, a
43
Dec. 28, 2023
043 Corrina Owens (purple cork) from Customer Evangelist to Chief Evangelist
In this episode, Corrina Owens, Chief Evangelist at purple cork, draws from her account-based marketing and demand generation experience with companies like Profisee and Gong to explain how evangelists can work across functions to better serve customer needs. Hear the customer-turned-team-member story of Corrina joining purple cork and why the Chief Evangelist role made sense for her, the company, and the competition. Learn about her current focus on positioning and the impact of AI on go-to-mar
42
Dec. 5, 2023
042 Udi Ledergor (Gong) on Igniting Demand and Evangelism
This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community. Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more! Four top take
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