013 Diana Cabrices on Becoming a Fractional Chief Evangelist in WealthTech

Today’s guest is Diana Cabrices, Founder & Fractional Chief Evangelist at Diana Cabrices Consulting, a firm that focuses on the WealthTech industry. Diana joins Ethan Beute to share the benefits of a fractional approach to evangelism for both the evangelist and the company.

Diana describes the essence of evangelism: evoking emotion, exciting people, and motivating action. Watch or listen for her insights differentiating a fractional Chief Evangelist from a marketing consultant or an influencer.

Takeaways:

• Every Chief Evangelist has different talents which leads to different approaches and even different outcomes. In her eyes, the most important job of an evangelist is to evoke emotion and motivate people to change. This process is based on trust between people and builds loyalty toward the product, service, or brand.
• More than ever and driven by the pandemic, people are feeling disconnected from each other. We’re more distant from our customers, who can evaluate and buy without any direct interaction with people inside our organization. This creates a great opportunity to differentiate your experience by building relationships with your customers.
• Diana’s business model is based on serving just a few companies with category exclusivity.
• Diana expresses how critical it is to have your values aligned between an evangelist and a company.
• The fractional approach has advantages and disadvantages both for the Chief Evangelist and for the company; Diana walks through them.

Quote of the Show:

“I have found this world of evangelism and it's the number one thing I love about my job.” (13:22)

Links Related to This Episode:

• Diana Cabrices on LinkedIn: https://www.linkedin.com/in/dianacabrices/
• Diana Cabrices on Twitter: https://twitter.com/dianacabrices
• Diana Cabrices Consulting: https://dianacabrices.com/
• Diana’s Podcast: https://dianacabrices.com/podcast/

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

• YouTube: https://youtube.com/@chiefevangelist
• Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
• Chief Evangelist: https://www.podpage.com/chief-evangelist-with-ethan-beute/

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