027 Leslie Greenwood (Chief Evangelist Consulting) on Evangelist-Led Growth

Today’s guest is Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting and Host of the People Powered Community Podcast. Leslie joins Ethan Beute to share ways to identify, activate, empower, and connect our best evangelists. They’re all around us. And they can help us scale our evangelism efforts.

Among the many helpful strategies and tactics you’ll learn from Leslie is building community with the 90-9-1 rule in mind (90% don’t participate, 9% participate some, and 1% participate constantly).

Takeaways:

The most important role of an evangelist:
- Be a true champion of your customers. Doing this effectively requires authenticity, sincerity, passion, and wholehearted belief in both your people and your product.
Anyone can be an evangelist, including your customers. Consistently providing an extraordinary customer experience that surpasses their expectations is a great way to do it.
Customers are obviously the lifeblood of any business. Prioritize their needs and feedback to deliver remarkable service. Create connections with clients by making customer-centricity part of your strategic bedrock from day one.
A community is a purposeful group of individuals based on value exchange and reciprocity. Members both contribute and benefit.
In-person events help build community and stoke evangelism. It doesn’t have to be expensive and it should be anchored by some facilitated conversation that serves the purpose of the gathering. By curating intentional and engaging discussions, everyone gains profound insights.

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