Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc.
In this clip, she explains the three main ways she spends her time as Chief Evangelist. First, learning the status quo, conventional thinking, and norms in communities and events who represent their ideal customers. She shares those insights with her team internally. Second, creating content in a repeatable, predictable way and creating a community around the perspective you teach. For her, that's a podcast, webinars, and LinkedIn. Third, she supports Challenger salespeople on deals in the pipeline to bring them to closed/won.
Check out Episode 002 on Demand Generation as Chief Evangelist with Jen Allen ...
Apple Podcasts: https://podcasts.apple.com/us/podcast/002-jen-allen-challenger-on-demand-generation-as-chief/id1652687400?i=1000585749648
Spotify: https://open.spotify.com/episode/6wHpHDlnVCHkHVd7WGupWi
ChiefEvangelist.com: https://www.chiefevangelist.com/002-jen-allen-challenger-on-demand-generation-with-evangelism/
