Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc.
In this clip, she shares tips for measuring ROI and creating revenue attribution to the evangelist role and function. She's working with lead source in Salesforce to see the volume of leads and the revenue influenced.
Check out Episode 002 on Demand Generation as Chief Evangelist with Jen Allen ...
Apple Podcasts: https://podcasts.apple.com/us/podcast/002-jen-allen-challenger-on-demand-generation-as-chief/id1652687400?i=1000585749648
Spotify: https://open.spotify.com/episode/6wHpHDlnVCHkHVd7WGupWi
ChiefEvangelist.com: https://www.chiefevangelist.com/002-jen-allen-challenger-on-demand-generation-with-evangelism/
