Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more.
He served as VP of Customer Experience at MURAL before becoming Chief Evangelist.
In this clip, Jim explains why he doesn't have to say "MURAL" in every training, presentation, or meeting. Demonstrating the product and its value tends to be more effective than selling the product and its value.
See or hear the full conversation with Jim ...
YouTube: https://youtu.be/CqSC1W4q9lk
ChiefEvangelist.com: https://www.chiefevangelist.com/003-jim-kalbach-mural-on-the-4-cs-of-evangelism/
Apple Podcasts: https://podcasts.apple.com/us/podcast/003-jim-kalbach-mural-on-the-4-cs-of-evangelism/id1652687400?i=1000586553557
Spotify: https://open.spotify.com/episode/4pOZjtQZ5qmIC2dpYuDinN
