Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more.
He served as VP of Customer Experience at MURAL before becoming Chief Evangelist.
In this clip, Jim explains some of the evidence that there's an ROI on evangelism - rather than proof. Revenue attribution or return on investment is a challenge no matter the initiative, but it's especially challenging for an evangelist.
See or hear the full conversation with Jim ...
YouTube: https://youtu.be/CqSC1W4q9lk
ChiefEvangelist.com: https://www.chiefevangelist.com/003-jim-kalbach-mural-on-the-4-cs-of-evangelism/
Apple Podcasts: https://podcasts.apple.com/us/podcast/003-jim-kalbach-mural-on-the-4-cs-of-evangelism/id1652687400?i=1000586553557
Spotify: https://open.spotify.com/episode/4pOZjtQZ5qmIC2dpYuDinN
