Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more.
He served as VP of Customer Experience at MURAL before becoming Chief Evangelist.
In this clip, Jim offers advice and recommendations for leaders thinking about finding and appointing a Chief Evangelist. At some level, it's a leap of faith to put someone in the role. But it can be worth it, even if ROI or revenue attribution aren't obvious or easy.
See or hear the full conversation with Jim ...
YouTube: https://youtu.be/CqSC1W4q9lk
ChiefEvangelist.com: https://www.chiefevangelist.com/003-jim-kalbach-mural-on-the-4-cs-of-evangelism/
Apple Podcasts: https://podcasts.apple.com/us/podcast/003-jim-kalbach-mural-on-the-4-cs-of-evangelism/id1652687400?i=1000586553557
Spotify: https://open.spotify.com/episode/4pOZjtQZ5qmIC2dpYuDinN
