In this clip, Sangram Vajre, co-founder and CEO of GTM Partners, explains the benefits of writing and publishing a book from a category creation or category design perspective and from the role of a Chief Evangelist.
Prior to cofounding GTM Partners, Sangram was co-founder and Chief Evangelist at Terminus and helped drive category creation for ABM or Account Based Marketing.
Hear the full conversation with Sangram on Episode 004 of Chief Evangelist with Ethan Beute ...
YouTube: https://youtu.be/XkHQl6eRb8g
Apple Podcasts: https://podcasts.apple.com/us/podcast/004-sangram-vajre-gtm-partners-on-the-uncharted/id1652687400?i=1000588299391
Spotify: https://open.spotify.com/episode/107S7g4h7bE9wvZJKbeVTL
ChiefEvangelist.com: https://www.chiefevangelist.com/004-sangram-vajre-gtm-partners-on-the-uncharted-territory-of-a-chief-evangelist/
