Today’s guest is Yvonne Heimann, Start-Up Evangelist at ClickUp, Brand Ambassador at Agroapluse, and Content Creator at Minerva. Yvonne joins Ethan Beute and shares what you should look out for when bringing on an evangelist to your company. Yvonne also discusses how to make sure your evangelist aligns with your company's values, goals, and brand. Don’t forget to listen in on the advice Yvonne gives her advice to companies on how to build your brand loyalty! What an amazing episode! We learned so much!
Takeaways:
- An evangelist is the customer’s personal connection to the brand. Connecting to the person with the brand is beyond the support they could get.
- When hiring someone, your company needs to make sure that your evangelist aligns with your values, goals, and brand. If they do not fit, then they are not the right person for your business.
- A Chief Evangelist is the face of the company. They are the persona of the business.
- The CEO should not be the brand evangelist. Salespeople are not your brand evangelists, either. The first goal of an evangelist is not to sell and close revenue.
- The 1099 relationship can look however the company and the evangelist want it to look.
- When hiring an evangelist, listen to their conversations. Track how well your evangelist can integrate themselves into conversations.
- What’s true of a 1099 evangelist is also true of a direct employee evangelist. Mutual trust, mutual respect, shared passion, shared values, and open communication.
- Do you want to build brand loyalty? An evangelist is the best tool to do this. Evangelists get you past the human barriers of emotion and humanization. They also take care of it and break down barriers between your target market and your brand.
Quote of the Show:
- “A well-placed Brand Evangelist is the best tool to build brand loyalty.” (45:56)
Links:
- Twitter: https://twitter.com/askyvi
- LinkedIn: https://www.linkedin.com/in/yvonneheimann/
- Website: https://askyvi.com/ and https://clickup.com/ and https://www.agorapulse.com/ and https://www.minervaknows.com/
- Youtube: https://www.youtube.com/askyvi
Ways to Tune In:
- Anchor: https://anchor.fm/chief-evangelist/episodes/007-Yvonne-Heimann-ClickUp-on-Product-Evangelism-as-a-1099-Employee-e1ss1uk
- YouTube: https://youtu.be/qD_sON-fuLA
- Podpage: https://www.podpage.com/chief-evangelist-with-ethan-beute/
- Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
- Amazon Music: https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beute
- Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
- Stitcher: https://www.stitcher.com/show/1035211
