Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led, and how evangelism can drive adoption and transformation throughout the maturity curve, not just at the top of the funnel.
In this clip, Bill shares how he started the Be Customer Led podcast, blog, and community as a team member at Freddie Mac, how he thinks about the IP (intellectual property) considerations, how he thought about it as he joined Medallia, the basic rules and agreements with his company, and the relationship between a personal brand and a company brand.
Watch or listen to the full conversation with Bill Staikos on Episode 005 of Chief Evangelist with Ethan Beute ...
YouTube: https://youtu.be/wd8_7XT-B50
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/episode/0xun...
Amazon Music: https://music.amazon.com/podcasts/a1a...
ChiefEvangelist.com: https://www.chiefevangelist.com/005-b...
