Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism.
In this episode ... Arthur shares what’s new and not new about “dark social,” as well as best practices for setting up mutually beneficial Customer Advisory Boards. He talks through fundamental shifts in B2B sales and marketing and the desire buyers have for trusted advisors. He also shares in-person and virtual tactics to turn your customers into evangelists who actively engage with your prospects.
In this clip ... Arthur provides tips to creating and running a more effective Customer Advisory Board program (CAB). In short: serve them first. Connect them with their peers. Don't just seek product feedback or other benefits for you and your company.
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See or hear the full conversation with Arthur Castillo on Ep 017 of Chief Evangelist with Ethan Beute!
YouTube: https://youtu.be/H7Vu58Yb3LE
Spotify: https://open.spotify.com/episode/1X1t8gzy57f7VdwYSTLRnp
Apple Podcasts: https://podcasts.apple.com/us/podcast/017-arthur-castillo-chili-piper-on-customers-as-your/id1652687400?i=1000605523096
ChiefEvangelist.com: https://podcasts.apple.com/us/podcast/017-arthur-castillo-chili-piper-on-customers-as-your/id1652687400?i=1000605523096
