Today’s guest is Ryan Collins, an SEO analyst, the Founder of AfterYourPhD, and the author of a dissertation on tech evangelism. Ryan joins Ethan Beute to share what he learned from interviewing dozens of evangelists and conducting deep research into the practice.
Ryan emphasizes the need for enough history and maturity with innovation and within a market to have credible and authoritative voices to evangelize in that space.
In this clip, Ryan explains how little he had to work with in researching tech evangelism for his doctoral dissertation. He roped in social identity theory, diffusion of innovation theory, the published work of Guy Kawasaki, and dozens of interviews with tech evangelists.
Hear this full conversation with Ryan Collins on Ep 015 on Chief Evangelist with Ethan Beute!
YouTube: https://youtu.be/Xnr7CHOCa80
Apple Podcasts: https://podcasts.apple.com/us/podcast/015-ryan-collins-phd-on-evangelism-in-the-tech-industry/id1652687400?i=1000602448750
Spotify: https://open.spotify.com/episode/167zWQPkB2AOp3YYW2vBOv
ChiefEvangelist.com: https://www.chiefevangelist.com/015-ryan-collins-phd-on-evangelism-in-the-tech-industry/
