In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism.
Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and advances a movement. He also talks through his service as a Chief Evangelist and as a Senior Director of Corporate Communications and Evangelism.
Here in this clip: he defines the difference between a spokesperson and an evangelist. A spokesperson delivers a message. An evangelist cultivates a movement as a student of the topic, space, speciality, problem, or opportunity.
See or hear the full conversation with Justin on Episode 018 of Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/ABAEJ4Nl9F8
- Spotify: https://open.spotify.com/episode/4bKbj7k8QOXKSbx9KZTwxb
- Apple Podcasts: https://podcasts.apple.com/us/podcast/018-justin-robbins-on-creating-meaning-and-impact-as/id1652687400?i=1000606567463
- Chief Evangelist: https://www.chiefevangelist.com/018-justin-robbins-on-creating-meaning-and-impact-as-chief-evangelist/
