In this episode:
Our guest is Anthony Kennada, Co-Founder & CEO at AudiencePlus and author of Category Creation. Anthony joins Ethan Beute to share why leading companies champion an idea, not just provide a product. They engage, educate, entertain, and host conversation. They wrap products with valuable content and a meaningful community. And evangelism is key to all of this.
In this clip:
Anthony explains why if you don't need to create a category, then you shouldn't. It's difficult, expensive, and time consuming as a process. But you may find yourself in a position in which you must create a category and you must evangelize.
See or hear this full episode on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/uEiNSvagycI
- Spotify: https://open.spotify.com/episode/1oFT1C5c5Y4nL6u2Ou0LPl
- Apple Podcasts: https://podcasts.apple.com/us/podcast/019-anthony-kennada-audienceplus-on-evangelists-creators/id1652687400?i=1000607677372
- Chief Evangelist: https://www.chiefevangelist.com/019-anthony-kennada-audienceplus-on-evangelists-creators-and-owned-media/
