In this episode: Justin Robbins, Founder and Principal Analyst at Metric Sherpa. Justin joins Ethan Beute to share the importance of real-world experience serving as the foundation for effective evangelism.
Justin explains why many companies need a savvy, strategic evangelist, not just a spokesperson. Evangelism creates meaning and impact and advances a movement. He also talks through his service as a Chief Evangelist and as a Senior Director of Corporate Communications and Evangelism.
Here in this clip: he explains how he things about measuring success in the evangelist role. It's more about outcome or impact than it is about activity, though you need to measure both..
See or hear the full conversation with Justin on Episode 018 of Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/ABAEJ4Nl9F8
- Spotify: https://open.spotify.com/episode/4bKbj7k8QOXKSbx9KZTwxb
- Apple Podcasts: https://podcasts.apple.com/us/podcast/018-justin-robbins-on-creating-meaning-and-impact-as/id1652687400?i=1000606567463
- Chief Evangelist: https://www.chiefevangelist.com/018-justin-robbins-on-creating-meaning-and-impact-as-chief-evangelist/
