Today’s guest is Arthur Castillo, Head of Dark Social and Evangelism at Chili. Arthur joins Ethan Beute to share how he viewed and pursued the opportunity that LinkedIn represents and how it led to his transitions from sales to field marketing to evangelism.
In this episode ... Arthur shares what’s new and not new about “dark social,” as well as best practices for setting up mutually beneficial Customer Advisory Boards. He talks through fundamental shifts in B2B sales and marketing and the desire buyers have for trusted advisors. He also shares in-person and virtual tactics to turn your customers into evangelists who actively engage with your prospects.
In this clip ... Arthur talks through the future of evangelism and the Head of Evangelist role. It starts with more engaging content that's edutainment - education and entertainment. This helps buyers learn and buy; it's preferred.
One consequence is that reaching, engaging, and serving our ideal buyers may involve becoming more like media companies.
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See or hear the full conversation with Arthur Castillo on Ep 017 of Chief Evangelist with Ethan Beute!
YouTube: https://youtu.be/H7Vu58Yb3LE
Spotify: https://open.spotify.com/episode/1X1t8gzy57f7VdwYSTLRnp
Apple Podcasts: https://podcasts.apple.com/us/podcast/017-arthur-castillo-chili-piper-on-customers-as-your/id1652687400?i=1000605523096
ChiefEvangelist.com: https://podcasts.apple.com/us/podcast/017-arthur-castillo-chili-piper-on-customers-as-your/id1652687400?i=1000605523096
