In this clip: Udi explains the shift from doing the real marketing work of creative problem solving, campaign building, and quick execution. As the marketing team grew to 70 employees, the work of a CMO changed dramatically - and shifted outside his areas of passion and strength.
In this episode:
This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community.
Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accounts, what his quarterly KPIs include (like influenced and impacted revenue), and more!
Watch or listen to this full conversation on Episode 042 of Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/OJ1egx1k0fQ
- Apple Podcasts: https://podcasts.apple.com/us/podcast/042-udi-ledergor-gong-on-igniting-demand-and-evangelism/id1652687400?i=1000637510246
- Spotify: https://open.spotify.com/episode/3rW9ppcXUqAi2wJaMUkghl
- Website: ChiefEvangelist.com
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
