Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led and how evangelism can drive adoption and transformation throughout the maturity curve, not just at the top of the funnel.
In this highlight video, Bill shares the challenges and attempts to track and measure success as an evangelist. Revenue attribution, revenue impact, and revenue efficiency are challenging - especially for evangelism.
What's the ROI of the role? What are the hard metrics? How close can you get? Get some ideas here in this clip.
Watch or listen to the full conversation with Bill Staikos on Episode 005 of Chief Evangelist with Ethan Beute ...
YouTube: https://youtu.be/wd8_7XT-B50
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/episode/0xun...
Amazon Music: https://music.amazon.com/podcasts/a1a...
ChiefEvangelist.com: https://www.chiefevangelist.com/005-b...
