In this clip: Jonathan explains why the social media DM or direct message is the best indicator of social media content success. The most popular content isn't always the best or most useful content online. Solving problems and achieving goals is what people really want - not just things that look or sound cool.
In this episode, Jonathan Stephens, Chief Evangelist at EveryPoint, joins Ethan Beute to share how his journey into marketing, content, and live streaming resulted in organizations like NVIDIA inviting him onto their platforms. Jonathan realized that his reach widened as he shifted from a corporate logo and voice to leading with his personal name and face.
Jonathan explains how his live, unedited videos were key to creating understanding and awareness of EveryPoint’s technology. It’s honest. It’s raw. It’s being applied to real problems. And it creates conversation. But he also explains why some of his most popular content isn’t always the most effective.
Hear the full conversation with Johnathan on Ep 020 of Chief Evangelist with Ethan Beute:
YouTube: https://youtu.be/6CComUjR6zM
Spotify: https://open.spotify.com/episode/1bqc5cP2p3El4OxQJ7vphP
Apple Podcasts: https://podcasts.apple.com/us/podcast/020-jonathan-stephens-everypoint-on-becoming-the/id1652687400?i=1000609783884
ChiefEvangelist.com: https://www.chiefevangelist.com/020-jonathan-stephens-everypoint-on-becoming-the-voice-and-advocate-of-your-client/
