In this clip: Pablo explains why an evangelist needs to be out in the market having conversations and iterating on the message. This is a mentality, as well as a set of practices, and it's based in obsession. Key to his work is the "town square" concept.
In this episode: Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers, joins host Ethan Beute to discuss category design, evangelism, and community.
Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facets of your business, spanning from HR and employee experience to biz dev and customer experience.
It's not just about content creation but also includes the essential steps of planning, testing, and continuously refining and realigning your message for superior outcomes
See or hear more of Episode 038 featuring Pablo Gonzalez on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/wxycf1fM9Dc
- Apple Podcasts: https://podcasts.apple.com/us/podcast/038-pablo-gonzalez-on-your-point-of-view-and/id1652687400?i=1000630259331
- Spotify: https://open.spotify.com/episode/04IbBHP2xccZ3c02YxrPzf
- Chief Evangelist: https://www.chiefevangelist.com/038-pablo-gonzalez-on-your-point-of-view-and-content-leverage/
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
