In this clip: Casey shares how and why he needed to hear the voice of the customer - your ideal customer - to help develop and refine the vision for the company. Capturing VOC through a podcast helps you make better decisions, delivers meaningful stories, and gets deals created and closed.
In this episode: Casey Cheshire, Founder and Chief Evangelist at Ringmaster, joins host Ethan Beute to share why every company needs an evangelist - and a podcast!
Casey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer.
Watch or listen to the entire conversation with Casey on Chief Evangelist with Ethan Beute ...
-YouTube: https://youtu.be/kvlC1obMikQ
-Spotify: https://open.spotify.com/episode/12d8ymJCyT8p0lEWQguzqr
-Apple Podcasts: https://podcasts.apple.com/us/podcast/035-casey-cheshire-ringmaster-on-podcasting-for-voice/id1652687400?i=1000627033181
-Chief Evangelist: https://www.chiefevangelist.com/035-casey-cheshire-ringmaster-on-podcasting-for-voice-of-the-customer/
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
