The Shift from Sales to Evangelism with Matt Coats (SchootMint) - Ep 047 Highlight 2

In this clip: Matt shares the story of the concept of and move into the Chief Evangelist role from a sales leadership role. It involves a long-term vision of where the company and product needed to go.

In this episode:
Matt Coats, Chief Evangelist at SchoolMint, talks about driving innovation and revenue through evangelism.

He shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team.

Watch or listen for insights into the role of a Chief Evangelist, the need to turn the voice of the customer into new customer value, and strategies for preparing the market for these new solutions ...

- YouTube: https://youtu.be/Vszsdge-7xw

- Apple Podcasts: https://podcasts.apple.com/us/podcast/047-matt-coats-schoolmint-on-driving-innovation-and/id1652687400?i=1000647485620

- Spotify: https://open.spotify.com/episode/0c0ZHAtFKfG2uiteeh3rZ5

- ChiefEvangelist.com: https://www.chiefevangelist.com/047-matt-coats-schoolmint-on-driving-innovation-and-revenue-as-chief-evangelist/

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/