Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia, joins Ethan Beute to shares how it is important true customer understanding and empathy are - and how he developed them. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led, and how evangelism can drive adoption and transformation throughout the maturity curve, not just at the top of the funnel.
In this clip, Bill talks thought leadership and content creation for customers and companies at different points along the maturity curve of adoption and transformation. Thought leadership should not just be for the top of funnel and not just be theoretical - and it should be based in real customer stories.
Watch or listen to the full conversation with Bill Staikos on Episode 005 of Chief Evangelist with Ethan Beute ...
YouTube: https://youtu.be/wd8_7XT-B50
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/episode/0xun...
Amazon Music: https://music.amazon.com/podcasts/a1a...
ChiefEvangelist.com: https://www.chiefevangelist.com/005-b...
