Today’s guest is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage and podcast host of Leveraging Thought Leadership. Bill joins Ethan Beute to share how to get ideas into the mind space of the people you’re trying to reach.
Bill describes how to create client connections through podcasting, how evangelists and thought leaders can partner for success, and how to reach and engage people both emotionally and rationally.
In this clip, he explains why thought leadership is better approached as a practice than as a role, title, or position. Impact is created through the practice and by the student. He also gives the origin of the term "trusted advisor" as an example of making the invisible visible and giving it definition.
Learn more from Bill on the full episode on Chief Evangelist with Ethan Beute:
YouTube: https://youtu.be/7EI2Nvz0FJo
Spotify: https://open.spotify.com/episode/0pTxoH7pi8oStp0sPOoB2l
Apple Podcasts: https://podcasts.apple.com/us/podcast/014-bill-sherman-on-the-practice-of-thought-leadership/id1652687400?i=1000601245893
ChiefEvangelist.com: https://www.chiefevangelist.com/014-bill-sherman-on-the-practice-of-thought-leadership/
