Yvonne Heimann serves as Start-Up Evangelist at ClickUp, Brand Ambassador at Agroapluse, Content Creator at Minerva, and Business Efficiency Consultant & Mindset Coach at Ask Yvi.
In this clip, she explains the challenge of tracking and measuring impact and ROI. Revenue attribution is always a challenge, but especially with the work of evangelism and the role of an evangelist. You're looking at brand recognition, churn rates, and other longer-term and fundamental metrics.
Evangelism is a brand recognition and market share strategy, not a "clicks on an affiliate link" strategy.
See or hear the full conversation with Yvi on Chief Evangelist with Ethan Beute:
- YouTube: https://youtu.be/qD_sON-fuLA
- Apple Podcasts: https://podcasts.apple.com/us/podcast/007-yvonne-heimann-clickup-on-product-evangelism-as/id1652687400?i=1000592605944
- Spotify: https://open.spotify.com/episode/0KJwvUII1Ooa0o9fddUDQy
- ChiefEvangelist.com https://www.chiefevangelist.com/007-yvonne-heimann-clickup-on-product-evangelism-as-a-1099-employee/
