In this clip: Brian explains the challenge of an innovative solution not being searched for because people don't know what to search for or what words to use. This requires evangelists and the work of evangelism.
In this episode: a conversation on the relationships between sales, technical marketing, product marketing, and evangelism featuring Brian Robison, Chief Evangelist and Vice President of Product Marketing at Corellium.
To that role, Brian brings experience marketing and evangelizing hardware and software solutions with Blackberry Cylance, Citrix, McAfee, and Tripwire.
The theme throughout his career: making a bigger impact inspired by the belief in the solution and its importance to people’s lives. The work throughout: developing assets, narratives, and hands-on experience with the product.
Watch or listen to the full conversation with Brian:
- YouTube: https://youtu.be/-xmX4KoH570
- Website: https://www.chiefevangelist.com/045-brian-robison-corellium-on-technical-evangelism-for-bigger-impact/
- Spotify: https://open.spotify.com/episode/2DtOGW4y9lSNEtLUAddTJ3
- Apple Podcasts: https://podcasts.apple.com/us/podcast/045-brian-robison-corellium-on-technical-evangelism/id1652687400?i=1000642860894
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
