In this clip: Matt explains which companies need a Chief Evangelist. If your market needs education to understand both the problem and the solution, you need someone to pave the trail. This is true demand generation.
In this episode:
Matt Coats, Chief Evangelist at SchoolMint, talks about driving innovation and revenue through evangelism.
He shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team.
Watch or listen for insights into the role of a Chief Evangelist, the need to turn the voice of the customer into new customer value, and strategies for preparing the market for these new solutions ...
- YouTube: https://youtu.be/Vszsdge-7xw
- Apple Podcasts: https://podcasts.apple.com/us/podcast/047-matt-coats-schoolmint-on-driving-innovation-and/id1652687400?i=1000647485620
- Spotify: https://open.spotify.com/episode/0c0ZHAtFKfG2uiteeh3rZ5
- ChiefEvangelist.com: https://www.chiefevangelist.com/047-matt-coats-schoolmint-on-driving-innovation-and-revenue-as-chief-evangelist/
Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
