Videos

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim shares his 4 Cs of Evangelism…

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim explains some of the evidence that…

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim explains why he doesn't have to…

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim opens with the idea "that making…

Jim Kalbach is a designer, speaker, and three-time author who delivers workshops on topics like UX design, journey mapping, the jobs to be done framework, and more. He served as VP of Customer Experience at MURAL before becoming Chief Evangelist. In this clip, Jim shares the most important job or…

Today’s guest, Jim Kalbach, Chief Evangelist at MURAL, joins Ethan Beute and shares the 4 C’s of evangelism which are: Company, Culture, Customers, and Community. Jim defines what each C means and how they relate to one another and to the role. Jim also discusses the idea that making better…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she answers our standard, closing question about something you find yourself evangelizing or are even accused of evangelizing in your day-to-day. Here: evangelizing the problem being addressed…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In most episodes, I ask about the future of the Chief Evangelist role and evangelism in general. In this clip, Jen shares the idea that the role or title itself…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she recommends doing the work of an evangelist before seeking or creating the opportunity to move into that role full time. Of course, this idea and her…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she shares how she reduced the risk for her CEO to support the transition to an evangelist role. A ramped and time-based approach are helpful - as…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she shares tips for measuring ROI and creating revenue attribution to the evangelist role and function. She's working with lead source in Salesforce to see the volume…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she explains how she splits her time, energy, and attention between internal stakeholders and external stakeholders - and how that's changed over time. In the beginning, it…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she shares her reporting structure as an evangelist and her biggest challenge in the role. She must work between a variety of teams and departments. A great…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she explains the three main ways she spends her time as Chief Evangelist. First, learning the status quo, conventional thinking, and norms in communities and events who…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she shares the process by which she came to the realization that evangelism was incredibly effective for demand generation among ideal buyers. She shares the types of…

Jen Allen made the transition from being an individual contributor in a sales role to Chief Evangelist at Challenger Inc. In this clip, she answers our standard, opening question about the most important job or role of a Chief Evangelist. In short: humanizing the problems our customer face and generating…

Randy Frisch transitioned from Co-Founder and CMO to Co-Founder and Chief Evangelist at Uberflip. In this clip, he answers the final closing question: what's something you find yourself evangelizing or that you've been accused of evangelizing in your personal life? Here: new tech as an early adopter. Check out Episode…

Randy Frisch transitioned from Co-Founder and CMO to Co-Founder and Chief Evangelist at Uberflip. In this clip, he talks about the future of evangelism, evangelist marketing, and the Chief Evangelist role - with a caution! The role can be isolating and you may not be able to sustain it over…

Randy Frisch transitioned from Co-Founder and CMO to Co-Founder and Chief Evangelist at Uberflip. In this clip, he shares his process for getting clear on why and how he should become Chief Evangelist. He built a pitch deck for himself and sold himself before pitching family members, his co-founder, their…

Randy Frisch transitioned from Co-Founder and CMO to Co-Founder and Chief Evangelist at Uberflip. In our conversation, he referred to three upcoming guests: Sangram Varje (formerly of Terminus, now with GTM Partners), Dan Steinman (Gainsight), and Guy Kawasaki (formerly of Apple, now with Canva). In this clip, Randy shares two…

Randy Frisch transitioned from Co-Founder and CMO to Co-Founder and Chief Evangelist at Uberflip. In this clip, he explains why trust is the key to success in the role. It's why he works toward relatability, humility, and honesty. It's why he stays focused on the problem his prospects and customers…

Randy Frisch transitioned from Co-Founder and CMO to Co-Founder and Chief Evangelist at Uberflip. In this clip, he shares his approach to connecting with and serving the revenue team, including how he works directly with prospects and customers. He shares the example of Forum Days as a way to retain…

Randy Frisch transitioned from Co-Founder and CMO to Co-Founder and Chief Evangelist at Uberflip. In this clip, he shares his approach to creating frameworks and using them to educate, onboard, and engage customers and to build case studies. Check out Episode 001 of Chief Evangelist with Randy Frisch ... ChiefEvangelist.com:…

Randy Frisch transitioned from Co-Founder and CMO to Co-Founder and Chief Evangelist at Uberflip. In this clip, he shares a great example of this aspect of his approach to the role: amplifying others' voices using the platform and audience you've built. Check out Episode 001 of Chief Evangelist with Randy…