In this clip: Corrina shares the primary focus for her work now that projects like operationalizing pipeline and onboarding are in place. In short: working on positioning, packaging, and pricing for a product with no established category. In this episode: Corrina Owens, Chief Evangelist at purple cork, draws from her…
In this clip: Corrina shares the reason the Chief Evangelist or Chief Evangelist Officer title was more fitting than, say, a VP Marketing or ABM or Demand Gen title. In short: the holism and breadth that the evangelist titles allow is more fitting to her work style, preference, and impact.…
In this clip: Corrina shares her path from customer evangelist or customer advocate of purple cork to Chief Evangelist. She developed a relationship with Founder and CEO Kelly Robb as a customer and later joined the team. In this episode: Corrina Owens, Chief Evangelist at purple cork, draws from her…
In this clip: Corrina shares the most important job of a Chief Evangelist - knowing the voice of the customer and understanding your customer. She also shares a problem with the CMO role: it's often more about systems and processes than about customers. In this episode: Corrina Owens, Chief Evangelist…
In this episode, Corrina Owens, Chief Evangelist at purple cork, draws from her account-based marketing and demand generation experience with companies like Profisee and Gong to explain how evangelists can work across functions to better serve customer needs. Hear the customer-turned-team-member story of Corrina joining purple cork and why the…
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In this clip: Udi shares something he evangelizes in his own personal life - basic human rights and equality for women and the LGBT community. He explains how he leverages his professional presence to advance rights and equality. In this episode: This episode features Udi Ledergor, Chief Evangelist at Gong.…
In this clip: Udi shares some characteristics that let you know that your company and your market could benefit from evangelism and an evangelist. The key theme: a bigger idea and a bigger narrative to share. In this episode: This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been…
In this clip: Udi shares advice for evangelists and for leaders seeking to hire or appoint an evangelist. Look for: domain expertise, a network and following, knowledge and passion for your mission, and confidence in front of an audience. Key line: "you can't fake passion very long." In this episode:…
In this clip: Udi shares how and why he helps show impact and value for customers as Chief Evangelist. He's being called into strategic accounts and strategic opportunities to create a sales benefit through evangelism. In this episode: This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along…
In this clip: Udi shares the KPIs by which success is measured in his evangelist role at Gong. Accounts touched and dollar value of those accounts (pipeline and revenue impacted). Speaking opportunities created and delivered (20-25 per quarter). In this episode: This episode features Udi Ledergor, Chief Evangelist at Gong.…
In this clip: Udi explains how the Chief Evangelist title, role, and job description were co-created with Gong CEO Amit Bendov. It began with a project he'd be excited about and continued by layering in pieces at the intersection of company needs and personal strengths and interests. He offers Guy…
In this clip: Udi explains the shift from doing the real marketing work of creative problem solving, campaign building, and quick execution. As the marketing team grew to 70 employees, the work of a CMO changed dramatically - and shifted outside his areas of passion and strength. In this episode:…
In this clip: Udi explains what was going on at Gong that created the opportunity for him to shift from Chief Marketing Officer to Chief Evangelist - using a great metaphor from Gong CEO Amit Bendov. In this episode: This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been…
In this clip: Udi explains the approach B2B brands are taking to category creation and to marketing in general. Inspired by B2C brands, we're becoming more human, communicative, and approachable. In this episode: This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily…
In this clip: Udi shares the most important job of a Chief Evangelist - to ignite demand in the market and to create evangelists who want to carry forward your message and point of view. In this episode: This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along…
This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community. Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each…
In this clip: Richie explains the main aspect of his role as Data Evangelist - to help make people care about data and to get comfortable using it. This is a human endeavor. In this episode: Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host…
In this clip: Richie explains ways he creates comfort and confidence by knowing your audience and making the work relevant to the people you're speaking to. One example: using data sets that are more fun and approachable for more people. In this episode: Richie Cotton, who serves as a Data…
In this clip: Richie explains how writing his first book provided a helpful and "huge" career break. He also shares how he got involved in it, how it opened him up to content creation, and how it opened doors. In this episode: Richie Cotton, who serves as a Data Evangelist…
In this clip: Richie explains why preparation is key before you start creating audience - including 3 specific questions. This work generates an outline and it was developed through all of his course creation work to help others do the same. In this episode: Richie Cotton, who serves as a…
In this clip: Richie shares his path through DataCamp and how he arrived in a Data Evangelist role. It involved curriculum, course creation, presales engineering, solutions architect, and similar roles. In this episode: Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host Ethan Beute to…
In this clip: Richie shares some of the key aspects of his evangelist role at DataCamp. It includes expected things like content creation and teaching people - but more interaction with prospects and customers (potential users and users) than he'd had as a course creator. In this episode: Richie Cotton,…