Videos

In this clip: Ton describes a point in his career at which he could join the CTO as a product manger or the CMO as a product marketer. He joined the latter, but lost touch with the market and the customer. To get that back, he became Chief Evangelist -…

In this clip: Ton describes the most important job of a Chief Evangelist as getting people energized to join a journey. He then explains the concept of a journey that people commit to that's based in an innovation and change. In this episode: Ton Dobbe, the founder of Value Inspiration…

In today's episode, Ton Dobbe, the founder of Value Inspiration and the author of "The Remarkable Effect The Essential Book for Tech Entrepreneurs on a Mission." Ton dives into the relationship between product marketing and evangelism with our host, Ethan Beute. Discover Ton's insights on achieving true remarkability and learn…

In this clip: Pablo evangelizes this show, Chief Evangelist with Ethan Beute, as well as reusable water bottles to reduce single-use plastic. In this episode: Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers, joins host Ethan Beute to discuss category design, evangelism,…

In this clip: Pablo shares how he developed his business and business model for Be The Stage. His goal: becoming a person who proves that community creation is the most viable form of business development in this era. In this episode: Pablo Gonzalez, CEO and Co-Founder of Be The Stage…

In this clip: Pablo explains the value and benefit of digital stages to create content leverage around your point of view. A show or podcast extends your reach and allows you to iterate faster. In this episode: Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host…

In this clip: Pablo shares the triangulation between and relationship between category design, evangelism, and community building. When they're operating well around a clear POV, it creates a flywheel. In this episode: Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers, joins host…

In this clip: Pablo shares the story of how he connected with Mark Schaefer and how his story landed in Mark's latest book "Belonging to the Brand: Why Community is the Last Great Marketing Strategy." In this episode: Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and…

In this clip: Pablo shares the skill set of an evangelist, which includes sales, marketing, and leadership, though it doesn't identify with any of them. It involves communication and influence. It involves aligning interests to create motivation and mutual benefit. Curiosity and passion are in the mix, too. In this…

In this clip: Pablo explains how we've created leverage in many aspects of our business and how we've assigned people responsibility for each. Here, he extends that to include content and messaging. In this episode: Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category…

In this clip: Pablo defines a point of view, the wrapper or package to deliver your message. The base ingredients are the state of the world today, the problem with it, the ramifications of the problem, the new way of doing things, and the future state with the new solution…

In this clip: Pablo explains why an evangelist needs to be out in the market having conversations and iterating on the message. This is a mentality, as well as a set of practices, and it's based in obsession. Key to his work is the "town square" concept. In this episode:…

Today’s guest is Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers. He joins host Ethan Beute to discuss category design, evangelism, and community. Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic…

In this clip: Pablo defines the role of the Chief Evangelist as being "the tip of the spear of the point of view" and using that point of view "to create content leverage and drive community around the problem that you're trying to solve." In this episode: Pablo Gonzalez, CEO…

In this clip: Dave explains three specific ways he stays sharp and keeps his edge as a subject matter expert in agile processes and business agility as he shifts from practitioner to advocate. In this conversation: David Ross, Principal Agile Product Evangelist at Miro. joins host Ethan Beute to share…

In this clip: Dave explains the thought leadership, strategy, and diversity in the evangelist role. He is a subject matter expert in agile and in business agility - and that can be of value to the strategic direction of the company, not just to the team members, prospects, and customers…

In this clip: Dave explains something that's a challenge for many evangelists - describing your work to family members and friends. The language of evangelism and evangelists can be surprising or confusing to people. In this conversation: David Ross, Principal Agile Product Evangelist at Miro. joins host Ethan Beute to…

In this clip: Dave shares some of the internal education and internal communication he does to increase awareness of understanding of agile processes and agile best practices. He works through his enablement team to support EPD teams (engineering, product, and design). In this conversation: David Ross, Principal Agile Product Evangelist…

In this clip: Dave explains Miro's executive briefing center, which they call the Miro Discovery Center. Accounts at the top of the funnel, middle of the funnel, or bottom of the funnel get to take a deep, deep dive into how Miro can help their company. It's typically a two-day,…

In this clip: Dave shares the ways and the times he connects with the sales team to support prospects and buyers, as well as the ways he connects with the customer success team to support customers and product usage. When he joined Miro, he did an internal tour to make…

In this clip: Dave shares his process of landing in the agile product evangelist position with Miro. It required a shift from practitioner to advocate. It requires expertise in business agility, Miro developer tools, and customer conversation - and those all excited him. In this conversation: David Ross, Principal Agile…

In this clip: Dave shares the thought process that makes evangelism and consultation a bit like therapy. You're not handing anyone an answer; a meaningful answer involves self discovery. The customer should be guided through discovery and diagnosis, then arrive at the prescription or solution. Along the way is a…