In this clip: Ami shares one specific way his role is different from many evangelist roles - 6sense already has many other familiar "faces" in the market. In this episode: Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist…
Today’s guest is Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist at 6sense, a company he joined after thriving at Microsoft and Oracle and 25 years after his first evangelist role Ami shares his insights into incorporating showmanship…
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In this clip: Jill shares her passion for Orangetheory Fitness, not just as a service or a workout but also as a community and lifestyle. In this episode: Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Ethan Beute to share how she began leveraging social networks not…
In this clip: Jill explains that you can't buy passion or credibility. Hiring an evangelist requires some visionary thinking; we need to change to get where we want to go as modern sales and marketing organizations. In this episode: Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins…
In this clip: Jill explains why "evangelism is more important than ever." It gives buyers what they want. It's aligned with how buyers want to buy. An evangelist lives in market and builds trust and relationships in communities - in a way that's hard for your salespeople. Conversation and learning…
In this clip: Jill explains that she "screwed up" in landing on a job title when she joined Marketo. The title she chose, Chief Growth Officer, confused everyone within the organization. The title didn't mean anything and it didn't describe her role. In this episode: Jill Rowley, GTM Advisor &…
In this clip: Jill explains the benefits to Marketo of hiring an evangelist. It's a higher leverage investment and it sent a signal to the market. Leaving Eloqua to join Marketo was a signal to all Eloqua customers that the end had come. In this episode: Jill Rowley, GTM Advisor…
In this clip: Jill explains how she was recruited into Marketo as Chief Evangelist and what the role would look like. She also offers a helpful caution about when to bring an evangelist in (hint: ofter you have a Chief Marketing Officer). In this episode: Jill Rowley, GTM Advisor &…
In this clip: Jill explains why she made the career shift from quota-carrying salesperson to evangelist. In short: it's about elevating the profession. In this episode: Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Ethan Beute to share how she began leveraging social networks not for direct…
In this clip: Jill shares a story about a conversation she had with Matt Dixon and Brent Adamson, authors of The Challenger Sale and The Challenger Customer. Specifically: It's about asking a better question about pipeline generation and social selling. In this episode: Jill Rowley, GTM Advisor & LP at…
In this clip: Jill shares a fundamental difference in approach to social media. Marketers often see it as a media channel or marketing channel that's about reach and frequency. As a salesperson, she saw it as a social network that's about relevancy and relationships. In this episode: Jill Rowley, GTM…
In this clip: Jill explains the most important job of an evangelist as a catalyst for change. An evangelist is a spark. They influence, educate, and build trust. In this episode: Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Ethan Beute to share how she began leveraging…
Today’s guest is Jill Rowley, GTM Advisor & LP at Stage 2 Capital. Jill joins Ethan Beute to share how she began leveraging social networks not for direct selling, but to nurture relationships and connections that eventually lead to sales conversations. Jill was a pioneering evangelist in organizations like Salesforce,…
#evangelist #evangelism #evangelizing #businessgrowth #podcast #podcasttips #productivity #profitability #teambuilding #youtubeshorts
In this clip: Kevin shares his passion for and evangelism of Notre Dame football and respect for other people. In this episode: Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, author of “Digital Marketing Analytics: In Theory & Practice,” and former Chief…
In this clip: Kevin explains the importance and value of humans in the increasingly complex data and analytics machinery. Empathy is a unique human value and it plays a critical role in making meaning of data and insights. The human analyst is "still vitally important." Intuition and curiosity are the…
In this clip: Kevin explains how serving as an evangelist made him a better professor and how serving as a professor made him a better evangelist. For example, both require the simplification of complex ideas for better access and understanding - without being patronizing. In this episode: Kevin Hartman, Associate…
In this clip: Kevin walks through some measures the evangelist team at Google would use to prove the impact they were having. Among them: utilization of evangelists, distribution and use of content, and repeat engagements with specific clients. Customer satisfaction also weighed in. Ultimately, despite conducting studies and building models,…
In this clip: Kevin explains the risk in taking on an evangelist or Chief Evangelist role. Essentially, it creates some distance from customers, relationships, and revenue. Those are no longer direct and must be correlated or inferred. Kevin also kindly shares the story of the dismantling of his evangelist team…
In this clip: Kevin describes the two main work areas as Chief Analytics Evangelist - presenting and writing. With the former, it was prepping for, then standing and delivering for clients. With the latter, it was writing position papers - communicating Google's POV on emerging trends and technologies. In this…
In this clip: Kevin shares the unique role evangelism plays in serving customer accounts. The evangelist brings a broader perspective and a distinct expertise that a head of industry or an account manager can't bring to a customer engagement. In this episode: Kevin Hartman, Associate Professor of Marketing at the…
In this clip: Kevin describes the evangelist team he was on at Google. Each evangelist had a specialty, super power, or practice area. In this episode: Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, author of “Digital Marketing Analytics: In Theory &…
In this clip: Kevin explains very specifically why the evangelist role and evangelist team at Google was so relevant and so successful. It's about simplifying complexity for their customers and make solutions easy to understand - all with credibility. In this episode: Kevin Hartman, Associate Professor of Marketing at the…