Videos

In this highlight: Joshua tells the story of his aha moment with Alteryx. It was truly transformative. It was the moment in which everything clicks and life is not the same again. He's seen it for his customers and experienced it for himself. It's the basis of great evangelism. In…

In this highlight: Joshua explains the variety in evangelist roles, as well as the most important aspect of his work as Chief Evangelist - evangelizing product value. Accordingly, he reports into the Product organization at Alteryx. In this episode: Joshua Burkhow, Chief Evangelist at Alteryx, joins Ethan Beute and shares…

Today’s guest is Joshua Burkhow, Chief Evangelist at Alteryx. Joshua joins Ethan Beute and shares insights into integrating storytelling into his role as an evangelist. Storytelling plays a pivotal role in the art of evangelism, enabling us to comprehend our client's unique perspectives and needs. Joshua also explains the process…

In this clip: Ari Kaplan, Head Evangelist at Databricks, shares his evangelism of sports analytics, for which he's become known, and of artificial intelligence inside companies. In this conversation: Ari Kaplan, Head Evangelist at Databricks. joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the…

In this clip: Ari Kaplan, Head Evangelist at Databricks, walks through a series of questions to help a company or an executive know whether they should implement evangelism and an evangelist role. Who needs evangelism? Who needs an evangelist? Ari explains. In this conversation: Ari Kaplan, Head Evangelist at Databricks.…

In this clip: Ari Kaplan, Head Evangelist at Databricks, shares the importance of understanding the personal and professional motivations of customers as human beings. The passionate belief of an evangelist supports this process. In this conversation: Ari Kaplan, Head Evangelist at Databricks. joins Ethan Beute and breaks down AI, machine…

In this clip: Ari Kaplan, Head Evangelist at Databricks, talks through his "art of the possible" exercise to generate customer use cases and help them prioritize those opportunities. Impact, data, internal champions - consider the primary criteria and create a roadmap. In this conversation: Ari Kaplan, Head Evangelist at Databricks.…

In this clip: Ari Kaplan, Head Evangelist at Databricks, talks through his mindset of creating the biggest impact. This is his filter for decision making and pursuing opportunities - creating repeatable and scalable impact for the company and the ideas. In this conversation: Ari Kaplan, Head Evangelist at Databricks. joins…

In this clip: Ari Kaplan, Head Evangelist at Databricks, shares how and why he got his heart into the concept and the company before turning his attention outward to the market as an evangelist. In this conversation: Ari Kaplan, Head Evangelist at Databricks. joins Ethan Beute and breaks down AI,…

In this clip: Ari Kaplan, Head Evangelist at Databricks, talks through the technical nature of the go-to-market strategy and conversation. Artificial intelligence, large language models, and other tech requires communication with non-technical executives, as well. "The art of the possible" involves explanations and stories shred in simple, non-technical terms. In…

In this clip: Ari Kaplan, Head Evangelist at Databricks, explains the lakehouse concept - which draws on the best of data warehouses and data lakes. It increases speed, reduces cost, and employs open source. He personally loves being at the inflection point of new technology and new practices. In this…

In this clip: Ari Kaplan, Head Evangelist at Databricks, speaks to the benefit of the free flow of ideas through conversations with analysts, partners, customers, team members, and others in your space. In this conversation: Ari Kaplan, Head Evangelist at Databricks. joins Ethan Beute and breaks down AI, machine learning,…

In this clip: Ari Kaplan, Head Evangelist at Databricks, share the four main aspects of evangelism (thought leadership, analysts, partnerships, and customer engagement). In this conversation: Ari Kaplan, Head Evangelist at Databricks. joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the unique and powerful…

Today’s guest is Ari Kaplan, Head Evangelist at Databricks. Ari joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the unique and powerful role of lakehouses. Ari delivers a brief history of AI and predictive. Ari also explains how the evangelism role was co-created and…

In this clip: Mark Gilham, Evangelist at Enable, talks about how and why he's evangelizing for rescue animals - specifically rescue dogs - in his day-to-day personal life. Dogs should be provided a good home. In this conversation: Mark joins Ethan Beute and shares his experiences and expertise – in…

In this clip: Mark Gilham, Evangelist at Enable, breaks down what he's evangelizing and how he does it in a genuine way. It's about the balance between the needs and offerings of customers and competitors. His goal is to help people find the right tool for the right job. He's…

In this clip: Mark Gilham, Evangelist at Enable, explains why evangelism isn't a standard role for hire. It's about trust. And you don't want to influence the behavior of an evangelist. Instead, you want to allow them to evangelize. In this conversation: Mark joins Ethan Beute and shares his experiences…

In this clip: Mark Gilham, Evangelist at Enable, talks through the relationship between sales and evangelism. It's about identifying a need and selling to a need. He was more of a relationship-based seller. A salesperson needs the sale but an evangelist doesn't need anything - making the latter a better…

In this clip: Mark Gilham, Evangelist at Enable, speaks to the risk of failure and the feeling of imposter syndrome. He was an accountant and a Chief Financial Officer before taking this leap - not Guy Kawasaki on a stage before a huge crowd. Evangelism involves risk and a fear…

In this clip: Mark Gilham, Evangelist at Enable, shares the challenge of measuring success in the work of evangelism. What does a good day or good week look like? What does a good engagement or presentation get measured? In this conversation: Mark joins Ethan Beute and shares his experiences and…

In this clip: Mark Gilham, Evangelist at Enable, shares why he wasn't just educating the team on the nuances of rebate programs, but also on the role of an evangelist. Specifically: how to engage him and what he can do for you. In this conversation: Mark joins Ethan Beute and…

In this clip: Mark Gilham, Evangelist at Enable, shares what the company was seeking in the person and in the role of evangelism. The goal is to maximize value delivered to the customer - beyond the product experience alone. Enable wants to be "more than just software." In this conversation:…

In this clip: Mark Gilham, Evangelist at Enable, shares his curiosity and concern about stepping into an evangelism role. It requires belief that you can genuinely evangelize, shared belief in the culture and values, and confidence in the product. In this conversation: Mark joins Ethan Beute and shares his experiences…

In this clip: Mark Gilham, Evangelist at Enable, explains why being yourself is the key to effective evangelism. Each role is unique to the individual and the situation; there's no defined job description. Being yourself means shaping the role and adding unique value consistent with that. In this conversation: Mark…